{"id":195704,"date":"2018-03-01T18:53:31","date_gmt":"2018-03-01T16:53:31","guid":{"rendered":"http:\/\/deploy.frankfurt-marathon.com\/?p=195704"},"modified":"2018-03-07T12:14:26","modified_gmt":"2018-03-07T10:14:26","slug":"run-the-skyline-the-new-slogan-of-the-mainova-frankfurt-marathon","status":"publish","type":"post","link":"https:\/\/www.frankfurt-marathon.com\/en\/run-the-skyline-the-new-slogan-of-the-mainova-frankfurt-marathon\/","title":{"rendered":"RUN THE SKYLINE! The new slogan of the Mainova Frankfurt Marathon"},"content":{"rendered":"

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15,000 registrations for the 37th edition are expected <\/strong><\/h2>\n

Eight months before the start on the 28th<\/sup> of October, 2018 is the Mainova Frankfurt Marathon on schedule.\u00a0 For the oldest German city-marathon, 4,000 runners have already registered. \u201d With this, we are already a tick above the previous year\u2019s registrations and are quite exuberant about the 37th<\/sup> event.\u00a0 “I\u2019m pretty sure, that in this year, more than 15,000 participants, from over 100 nations will be seen on the starting line. \u00a0Additionally, the participants from the Generali relay-marathon, as well as the Schneider Electric Children\u2019s Run, should bring the total once again to well over 25,000 participants” says race director Jo Schindler.<\/p>\n

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The new motto of the Mainova Frankfurt Marathon is, \u201eRUN THE SKYLINE \u201c, the advertisement motive is the view of the Old Bridge and the marvelous silhouette of Frankfurt\u2019s skyline.\u00a0 \u201eAfter last year\u2019s unique finish in the Convention Center as this was visually communicated, we would like to use a new motto with the world-renown and unique view of the Frankfurt Skyline and make this the main focal point. The new claim is a localization and a call to action in one, so we are convinced that it will greatly support us in our national and international advertising campaigns,” says Schindler.<\/p>\n

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Also, for Dr. Constantin H. Alsheimer, CEO of the Mainova AG, is the new image of the Mainova Frankfurt Marathon a logical step: \u201eFrankfurt Rhein-Main is our home.\u00a0 Through our cables flows energy that moves, the Rhein-Main area. As the state of Hesse\u2019s largest energy concern, we keep an eye on the Rhein-Main region. By the Mainova Frankfurt Marathon, the sports world has their eyes set on Frankfurt.\u00a0 With this, the Skyline accompanies us along the way by every step. \u201c<\/p>\n

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For the creation of the new motto \u201eRUN THE SKYLINE \u201cthe organizer of the oldest German city-marathon acquired the help of the renown Frankfurt Agency for Communication on their side. \u201eThe Frankfurt Skyline its without a doubt magical. Even after the thousands of kilometers ran on the Main, it doesn\u2019t matter in which direction or which tempo, it never gets boring \u201c, says Julia Meischen, Senior Communications Manager from the agency Sidelines.<\/p>\n

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The photo shooting for the new marathon motive took place during the last Mainova Frankfurt Marathon live during the run.\u00a0 The protagonists are Teresa Walter and Kevin Ellison (Instagram: theatritrailisch and kev_ellison). \u201e It\u2019s a nice thing and a great honor for us. We were allowed experience the exuberant atmosphere and we were impressed \u201c, said both of the ASICS-athletes. \u201cThe skyline, I call it the little New York of Germany \u201c, says Ellison. \u201cMy father is Afro-America and is from the East coast.\u00a0 The skyline of Frankfurt is most similar to that of the American type of skylines.<\/p>\n

Also, for the local runner Katharina Heinig, who lives since the last 13 years in Frankfurt, she is really excited and enthusiastic, when she thinks about her home skyline: \u201eThe best moment for myself is, when I am coming back from a competition on an airplane back home and while landing glimpsing a view of the magnificent skyline.\u00a0 Then I always say to myself: You\u2019re back home and I \u2018m happy\u201d. For all runners, the current German-Marathon Champion has prepared a #runtheskyline- tip: \u201eWhat is special is the moments in the early morning, when you cross over the dam in Schwanheim and view the sun rays on the skyline or in the evening, when viewing from the banks of the Sachsenhausen side of the Main as the sun goes down between skyscrapers is such a breathtaking sight. \u201c<\/p>\n

Cost for the world\u2019s 3rd fastest marathon is currently 88 Euros. Registration are possible at \u00a0www.frankfurt-marathon.com<\/a> .[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image source=”featured_image” img_size=”medium”][dhsv_vc_caption text=”The new motto of the Mainova Frankfurt Marathon is, \u201eRUN THE SKYLINE \u201c, the advertisement motive is the view of the Old Bridge and the marvelous silhouette of Frankfurt\u2019s skyline.”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”2\/3″][vc_column_text] 15,000 registrations for the 37th edition are expected Eight months before the start on the 28th of October, 2018 is the Mainova Frankfurt Marathon on schedule.\u00a0 For the oldest German city-marathon, 4,000 runners have already registered. \u201d With this, we are already a tick above the previous year\u2019s registrations and are quite exuberant ganzen Artikel lesen…<\/a><\/p>\n","protected":false},"author":707,"featured_media":195587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[353],"tags":[],"yst_prominent_words":[4166,608,605,584,4163,4751,4727,4661,20909,4157,20897,5099,4556,4484,20903,20912,20906,20894,20387,20900],"class_list":["post-195704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marathon-news"],"acf":[],"newsThumbnail":"https:\/\/www.frankfurt-marathon.com\/wp-content\/uploads\/Mainova-Frankfurt-Marathon_runtheskyline_Keyvisual_1_quer_Claim_2018_--360x202.jpg","_links":{"self":[{"href":"https:\/\/www.frankfurt-marathon.com\/en\/wp-json\/wp\/v2\/posts\/195704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frankfurt-marathon.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frankfurt-marathon.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frankfurt-marathon.com\/en\/wp-json\/wp\/v2\/users\/707"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frankfurt-marathon.com\/en\/wp-json\/wp\/v2\/comments?post=195704"}],"version-history":[{"count":3,"href":"https:\/\/www.frankfurt-marathon.com\/en\/wp-json\/wp\/v2\/posts\/195704\/revisions"}],"predecessor-version":[{"id":199442,"href":"https:\/\/www.frankfurt-marathon.com\/en\/wp-json\/wp\/v2\/posts\/195704\/revisions\/199442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.frankfurt-marathon.com\/en\/wp-json\/wp\/v2\/media\/195587"}],"wp:attachment":[{"href":"https:\/\/www.frankfurt-marathon.com\/en\/wp-json\/wp\/v2\/media?parent=195704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frankfurt-marathon.com\/en\/wp-json\/wp\/v2\/categories?post=195704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frankfurt-marathon.com\/en\/wp-json\/wp\/v2\/tags?post=195704"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.frankfurt-marathon.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=195704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}