HOKA ONE ONE®, a division of Deckers Brands, has been named as an official sportswear partner of the historic Mainova Frankfurt Marathon – the Germany’s longest established city marathon.
Commencing in 2022, HOKA’s official partner status aims to enhance participants experience and help to further broaden interest in the event, engaging with its strong following in the running community.
Following a two-year break, the Mainova Frankfurt marathon returns on 30th October 2022 and sees competitors race 42,195 metres through the charming city. First held in 1981 with just over 3000 participants, the event is now Germany’s second largest marathon and is regularly voted by the running community as Germany’s most popular marathon.
The imposing Frankfurt skyline (#runtheskyline) sets the stage for Frankfurt’s largest street festival with many bands and stages, presenters, and music groups entertaining the runners along the route. As they approach the finish line, participants run the red carpet into the historic Frankfurt Festhalle – probably the most atmospheric finish in the world.
The Mainova Frankfurt Marathon is the fastest marathon in Germany, with an average course completion time of under four hours for recreational runners – with many entrants achieving their personal bests at the event.
The Mainova Frankfurt Marathon has been awarded the Gold Road Race Label by World Athletics on several occasions and is also one of the most environmentally friendly marathons worldwide – winning the AIMS ‘green marathon’ award in 2014 in recognition of this.
“In HOKA, we have found a strong partner for the further development of the Mainova Frankfurt Marathon. As experts in innovation and quality in the field of running, we are very much looking forward to working together over the coming years. We are particularly impressed that HOKA are dedicated to strongly supporting our efforts in environmental initiatives for a sustainable marathon. We are therefore very much looking forward to the partnership, from which our participants will certainly benefit. After two tough years in which the Mainova Frankfurt Marathon unfortunately could not take place due to the Covid-19 pandemic, we are now looking forward with confidence. The partnership with HOKA will give us new momentum for the coming years.” Jo Schindler, Race Director.
Mike McManus, Director of Global Sports Marketing added: “As the longest-established marathon in Germany, HOKA is thrilled to be announcing our support of the historic Mainova Frankfurt Marathon. We are committed to bringing an outstanding running experience to the participants, and to enhancing this already world-class event with our commitment to bold innovation and our love of the sport.”
Through its support of this event, HOKA aims to ignite its ambitions in Europe and beyond, in line with its mission of empowering all athletes to feel like they can fly. As well as the creation of a world-class customer experience, the focus will be using this incredible platform to raise awareness amongst new and existing HOKA fans about the brand and its products.
About HOKA ONE ONE®
HOKA ONE ONE® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit hoka.com or follow @hoka_eu. #TimeToFly
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, KOOLABURRA®, HOKA ONE ONE®, Teva®, and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 40-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
About the Mainova Frankfurt Marathon
The Mainova Frankfurt Marathon has been held in Frankfurt since 1981, making it the oldest city marathon in Germany. Since 2002, the Mainova Frankfurt Marathon has been organized by motion events GmbH, an agency specialized in running events, and since then it has also developed into Germany’s second largest city marathon. That the course is very fast and world record capable was impressively proven by Wilson Kipsang, who completed the 42.195 km course in 2011 in a time of 2:03:42 hours, 4 seconds behind the world record at the time. For amateur runners, the Frankfurt Marathon is even the fastest marathon in Germany, as the average time of all runners is the fastest compared to other German marathons.
The absolute highlight of the marathon is its finish line in the over 100-year-old Frankfurt Festhalle, which the participants reach on a red carpet. Here, every finisher is a star.
More than 80 action points with bands, DJs, samba, or traditional music bands are positioned along the route, making the Frankfurt Marathon also the longest street festival in the Main metropolis.
For years, the Mainova Frankfurt Marathon has imposed on itself a comprehensive program to conduct the major event in an environmentally conscious and sustainable manner. In 2014, it received the AIMS award as the world’s most environmentally friendly marathon for its efforts. At that time, it was already an absolute pioneer in these aspects of event organization.
The Frankfurt Marathon can take advantage of the outstanding infrastructure of the Messe Frankfurt. The sporting goods fair “marathonmall” on the weekend of the event is the second largest running-specific trade fair in Germany.
